Collection: yuzukinari

Secrecy was named after the mystery that has guided us to the present day, despite various circumstances, with the hope of offering products that will inspire wonder and enjoyment through Secrecy products.

Commitment to our products:
Secrecy is an original brand born in Sendai City.
We primarily develop, manufacture, and sell leather products.

Additionally, we have partnered with a factory in Bangladesh to contribute to Bangladeshi society.

YUKI is a domestic brand that focuses on women's wear, offering a range of items, including kids' items, the iconic SMILE TOTOE, and occasionally whimsical creations.

"Kirei" translates to "beautiful" without excess or pretense. We aspire to enrich people's hearts and minds through what they wear, emphasizing the balance between meticulous craftsmanship at each site and free-spirited design. The brand name [YUKI] was chosen on a snowy day.

In addition to our seasonal collections, YUKI is proud to produce uniforms for establishments such as Himie, Afterhours, &SUGAR, Joki coffee, Bakery Mimi, and more.

Commitment to Our Products:
Founded in 2005AW, YUKI remains dedicated to producing not only seasonal collections but also uniforms for various establishments, ensuring a blend of craftsmanship and innovative design.

LAFIEL proposes a fulfilling lifestyle with the keyword "comfortable."

Life is pleasant!

One for all, all for one.

We share the prosperity and abundance created through our business activities with everyone involved with LAFIEL. Together, we will grow and contribute to society.

Commitment to Our Products:
LAFIEL is a term coined from the imagery of a rice field. If we liken a rice field to life or a company, it signifies that our daily life and business activities involve planting seedlings and nurturing rice.

We pursue the creation of products slowly, without being carried away by the rapidly changing times.
[We pursue the spirit of "making things that we would want to own," [basic products that casually incorporate the latest fashions].
[Things that will be handed down to the future.]
We enjoy the changes in expression that occur slowly and over time.
There is the study that has been accumulated day by day through years of experience and ingenuity.
Each product has its own expression, including differences in color and texture due to individual differences, the skills of each craftsman, and the environment at the time.

Commitment to Products
What is the name of the brand "noies"?
The initials of the members [n-o-i],
ties", meaning "connection" and "bond".

Our assets are our connections with reliable factories that control and manage our quality, and with craftsmen who provide us with the best technology.
Our ties with craftsmen who provide the best technology, with people from various countries, and with our customers,
Our brand name was created from our desire to cherish all these connections.

Just as our past connections have made us who we are, we will continue to build "connections" and "bonds" with everyone we connect with from now on,
This will become a new asset for us in the future.