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genmaicha88

Genmaicha 88 [Genmaicha stock].

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    This is a pack of Genmaicha 88, roasted rice only, which is delicious eaten on its own.

    Taking advantage of its characteristics as sake rice, the rice is deep steamed for a long time before roasting to bring out the deeper flavor and sweetness of the rice.
    After steaming, its crispy characteristics allow each grain to be cooked evenly, allowing you to enjoy the fragrant aroma of the rice.

    Made from rice organically grown without pesticides or chemical fertilizers (*) and JAS organic certification.
    *For more than 15 years prior to planting.

    genmaicha88

    Rediscover [Genmaicha] as a non-alcoholic complement to food, using organically grown [Yamada Nishiki].
    Both make use of the power of the land, selecting the finest ingredients grown organically or naturally, and using only low-temperature water for extraction to bring out an unprecedented aroma and flavor.

    Commitment to Products
    Non-alcoholic pairings to enjoy with food

    Using organically grown [Yamada Nishiki] from Hyogo Prefecture, this non-alcoholic drink has a taste that overturns the conventional image of Genmaicha, and was developed so that it can be enjoyed as a pairing with food even in situations where alcohol is not consumed.

    Using the finest ingredients grown without the use of pesticides and chemical fertilizers, it is designed to be best balanced with mizudashi, which is easy to drink during meals.
    As a [mizudashi only] drink, it does not cut too much into the flavor of the food by reducing the extraction of bitterness and astringency, while the aroma and flavor of the fragrant rice bridges the gap with the food, especially Japanese food.

    Enjoy without getting drunk.

    Rice connects the new value of Genmaicha tea pairing.
    Founded in 1751. Matashiro Yasufuku Shoten, a sake brewer in Nada, offers a new value of tea pairing.