Collection: HAYAMA AROMANCE

Utilizing natural materials such as Japanese paper, wool, and silk, we have developed socks with antibacterial, deodorant, quick-drying, and moisture-absorbing/desorbing properties.

Our best-selling product is the "Secret 5-Toe Socks”.

Although these socks appear like ordinary ones, they have a five-fingered design inside.

Give these socks a try, and you'll never go back to regular ones.

Since 1963, we have been crafting knitwear in Niigata Prefecture, renowned as the birthplace of Japanese knitwear.

While this land once specialized in kimono production, it has adapted to contemporary trends, transitioning from kimono manufacturing to knitting.

We proudly present our high-quality Japanese knit, Mino 226.

"Beauty & Habit" is an apparel brand offering clean and casual items designed for easy integration into everyday fashion, seamlessly blending into your lifestyle.

Commitment to Products:

• This product is designed with the notion that unisex items featuring high functionality and excellent design can serve individual purposes while seamlessly integrating into the overall product design.

A lifestyle brand that suggests total coordination of products ranging from building materials, furniture, and sundries to art, creating an excitement you've never felt before.

The brand emphasizes attractive Japanese materials and environmentally friendly options.