Collection: MAKOTO IWAKI

I've Never Seen Such Cute Jewelry in Japan!

MEXICO "SÁNCHEZ JAPÓN Origin Story

Three sisters run their jewelry stores on the main street of Guadalajara, the second-largest city in the United Mexican States. SÁNCHEZ JAPÓN is the only official brand in Japan, authorized by Flora María, GABRIELA SÁNCHEZ, and CITLALI JOYAS.

Commitment to Our Products:
The United Mexican States is a foreign country approximately 10,000 km away from Japan. In 2014, I visited for the first time, and my vague impression of "danger" was overturned. Instead, I discovered a country brimming with colorful and warm handcrafts.

The jewelry created by the three Sanchez sisters involves meticulous craftsmanship, combining Mexican silver, boasting the world's largest production, with expressive natural stones.

Each piece is handcrafted, giving birth to SÁNCHEZ JAPÓN.

We carefully craft tie-tack pin brooches one by one using the technique of haute couture embroidery.

Commitment to Our Products:
We design and produce our items using Swarovski crystals, beads, and sequins. After graduating from the Luneville Embroidery School in France, I furthered my skills under Victoria Darloti, the recipient of the French Order of the Best Craftsman in Haute Couture Embroidery. Before returning to Japan, I worked as a stager at an haute couture embroidery maison.

“Through printing, we want to deliver happy moments that make you feel rich.”

"THE LETTER PRESS" is an in-house brand produced by "Yamazoe", a printing company founded in 1968. We launched the brand with the aim of conveying the charm of manufacturing, connections between people, and emotions such as joy, surprise, and excitement through printing. Experience the craftsmanship and new possibilities that live on in the long history of letterpress.

Main customer base
The simple and clean design is chosen by both men and women.
Regardless of age group, our products are often purchased by people who like unique products and people who like things that are made with particular attention to detail.

Commitment to products
[Products made using old-fashioned printing technology, “letterpress printing”]
Letterpress printing has an indescribable warm texture that cannot be replaced by anything else.
The unique uneven texture, ink smudges and unevenness, and the changing facial expressions of each piece are all created by hand.
These small fluctuations have a charm that goes beyond printing and moves the heart.

Each product is carefully made by a skilled printer using an old printing press with many quirks.
I'm sure you'll enjoy it as a special presence that will remain in the hearts of those who touch it.

*Note

We accept orders over $130.

This is for overseas stores. For stores in Japan, please contact us directly.
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The brand name "pokefasu" is a misspelling of "poker face.
Therefore, we make products that are not cool but funny.
Fake goods are circulating mainly overseas, but we are the only store in the world that handles genuine goods.
All products purchased from other stores are counterfeit. Please be careful.

Commitment to our products
POKEFUSS has collaborated with famous brands and artists, and has been active in various fields such as organizers, gacha-gacha, LINE stamps, etc. The brand has been frequently talked about on SNS, and has many fans not only in Japan but also overseas.
Despite the goofy appearance of their products, they are made with great attention to detail. Each piece is delicately crafted with different types of threads, color combinations, and sewing methods to give it texture and a three-dimensional feel.
Please take a moment to appreciate the genuine embroidery techniques, which are nothing like fake products.