Collection: HOGARA

"DAY TRACTION" is a lifestyle brand founded in 2014 to design a fresh every day.

With the coexistence of elation and universality as its identity, the brand proposes simple and unique original goods.

Committed to a consistent, made-in-Japan approach to improve the quality and materials of their products, the principle is to produce items in a controlled manner.

Since 1963, we have been crafting knitwear in Niigata Prefecture, renowned as the birthplace of Japanese knitwear.

While this land once specialized in kimono production, it has adapted to contemporary trends, transitioning from kimono manufacturing to knitting.

We proudly present our high-quality Japanese knit, Mino 226.

Vegetable dyeing is intricate and rich, incorporating impurities from the natural world.

We aim for people to experience the beauty of plant dyeing in their daily lives, and, to achieve this, we offer a variety of accessories made from pongee fabric and handwoven cotton textiles.

Commitment to products:

• Primarily, silk undergoes plant dyeing, and kimono fabric is woven using an old-fashioned machine known as a takabata.
• With fewer people wearing kimonos in recent years, we provide small items that are easily accessible, even for those who don't wear kimonos, in the hope that they won't forget the beauty of Japanese tsumugi textiles.