Collection: MMormal

Clothes that embrace all women.

Dress daily.

Commitment to Products:

• Spending time somewhere with someone.
• In every scene of a woman's daily life, FURUTA's clothes aspire to gently embrace.
• To the entire narrative of "The Woman I Love."

Without sight or touch; an "indispensable presence" even if you don't usually notice it. We create clothes with all my heart that people can become attached to.

Commitment to Products:

• In a world overflowing with fast fashion, the textile and apparel industry is facing various human rights and environmental issues stemming from the production of global resources and fast fashion on the other side of "low-cost clothes." I always believe that I don't need that many clothes.
• Our high-quality, affectionate fashion continues to pursue the creation of new value and integrates into a sophisticated, high-quality lifestyle.
• This is based on the worldview of slow fashion.
• "Choose the right clothes, be smart and creative, enjoy it your way, and wear it for a long time," is synonymous with the former.

ECRU: French for "raw, unbleached, unprocessed."

Other connotations include "in a natural, honest manner."

The name comes from the desire to create clothes with an honest feeling, always remaining authentic and natural.

Also, "raw" implies that it can be any color from now on.

I hope to suggest one that allows everyone to express their unique color.

Commitment to Products:

• Focusing on the integration of fabric, form, and detail, we pursue a design that brings out the most attractiveness of clothes.
• Here's an effortless, special piece that will help you stay natural.

I want a dress that I can wear like a kimono.

Commitment to Products:

• Designer Nakamura, with Japanese and American roots, primarily grew up in Japan, although her appearance may not be traditionally "pure Japanese."
• From an early age, she developed an interest in tea ceremonies and crafts.
• By incorporating these Japanese arts and spirits, she aspires to create clothes that reflect the future and growth of women.